"I love the album format. I'll never lose that. Never. I don't want to lose it. I mean, why can't we keep experiencing it? It's easy, it's palatable. I'm so used to buying music in my hand and I can't get over it. Packaging matters. The visual album-cover connection to the music matters. Remember the gatefolds with the storybooks in them and the pop-up photos and stuff? This kind of thing is a boutique, elitist origami item now, but when I was a kid it was a five-and-dime item. I remember how it felt when I had Jethro Tull's Passion Play in my hands as a kid, from a poncy Shakespearean Renaissance Faire English hippie guy, knowing that, like, another million kids also were reading this storybook. There was this feeling that so many other people were experiencing what I was experiencing, at the same time. It was like combining that Harry Potter intrigue with the music for the kid of the time. That's empowering. Those records connected us . . . ."
-Chris Goss of Masters of Reality in conversation with Arthur Magazine editor Jay Babcock in LA Weekly