Monday, April 19, 2010

The New Culture

"Culture is increasingly an instrument to divide and differentiate communities. And the leveling pressures of globalization have at the same time provided more and more people with the technological resources to decide for themselves, culturally speaking, who they are and how they choose to be known, seen, distinguished from others."
I'm realizing how true this is, and how this applies to us as a press trying to reach an audience keen on reading edgy literature. And it seems like in time the favor will be to those developing culturally valuable artifacts, rather than those appealing to any sort of quick-hit popular sensibilities.
Fred Ramey, publisher of Unbridled Books, said to me in an email once that what seems to be changing is "the fragmenting (via the internet) of the reading market," and I'm finding his sentiment to be unbelievably true.

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